Forum Posts

dcharleneworthy
May 01, 2022
In What Type of Shopper Are You?
The wish lister: Do you suffer from FOMO? Are you female, a frequent visitor to online stores, and an avid, almost obsessive Pinterest pinner? If so, you fit very snugly into the criteria for our first type of online shopper: The Wish Lister. The brand-oriented visitor: Do you love Louis Vuitton? Go gaga for Gucci, or simply die over DKNY? If so, there’s a good chance that when you shop online, your behavior and browsing style would categorize you as a Brand-Oriented Visitor. The rational visitor: Meet the Brand-Oriented Visitor’s polar opposite: The Rational Visitor. Are you practical? Known to penny-pinch? Do you make a carefully constructed pro-con list in your head when weighing major purchases, and do you tend to take your time when shopping to think things over - making absolutely sure that the item you’re eyeing is right for you? The maximizer : Remember the Wish Lister from item #1? Well, the yin to her yang is The Maximizer: the shopper who reads every product review, memorizes every product stat by heart, and intimately knows the ins, outs and upside-downs of an item before deciding to purchase. The satisfier : Are you easily pleased? Incredibly not picky? If you go shopping for a wallet or boots, will any old leather money pouch or pair of shoes do? The hesitater: Ah, the Hesitater. You’re similar to the Wish Lister – you both dwell in the land of abandoned shopping carts, your fingers hovering over the “purchase” buttons without the ability to click “buy” – but your qualities are different. While the Wish-Lister stockpiles potential purchases based on desire and daydreams, the Hesitater shops out of necessity. If you’re a Hesitater shopping online for winter gear, you most likely do need a new hat and pair of gloves. The Bargain Hunter: Bargain hunters are always on the hunt for a good sale or deal and will rarely buy without one. The Browser: Typically, the browsing customer is motivated to make a purchase based on an experience or a connection. For example, a browser might come across a candle with a smell that reminds them of their childhood. The Showrooming Customer: One of the biggest perks of in-store shopping is testing out products in person for quality, color, fit, etc. However, sometimes shoppers test in person only to then buy online. This practice is known as “showrooming.” The Impulse Buyer: Impulse shoppers make unplanned purchases based on items that appeal to them in the moment. I am sure that you have been in line at the grocery store or convenience shop and have grabbed a pack of chips at checkout. That is an impulse buy. The Mission-Driven Shopper: Mission-driven buyers are on the hunt for particular products or are shopping from a list. They are even sometimes called “list shoppers” because they so often come with a physical litany of things they want to buy. Others have termed them “need-based” and “reluctant” shoppers because, for them, buying is driven strictly by need and not because they necessarily enjoy shopping. The Indecisive Patron: Indecisive shoppers are looking to make a purchase but are reluctant or hesitant to do so because of price, information overload, or insufficient information. The Educated Consumer: With increasing access to product information, many of today’s shoppers fall into the educated or well-informed shopper profile. The educated shopper researches products or a store’s inventory online, reads customer reviews, and scans general pricing information before visiting the store. They also typically have an idea of what they want to buy by the time they make it in. The Loyal Customer: The loyal customer is a particularly important shopper profile subset due to their potential for profitability. In fact, loyal shoppers are the most valuable type of customer, with one frequently reported statistic indicating that loyal customers spend an average of 33% more than new shoppers at every visit. Why do I care? Just like in the bricks-and-mortar shopping world, being aware of your online shopping style makes you a happier, more efficient shopper. A clear understanding how you operate online allows you to work with your style -- and, even more importantly, work against it when need be.
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dcharleneworthy
Apr 30, 2022
In Stores return policy
It’s one thing to accept a return if the customer is immediately unhappy with a product or the product is defective. It’s quite different to accept a return if a product has been used, broken or devalued in any way by the buyer. When structuring your company's return policy, define the condition a product must be in before a return can be processed. If you fail to include this information, customers will attempt to return merchandise in condition too poor to be resold. In this case, you’ll be forced to take a loss.
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dcharleneworthy
Apr 30, 2022
In Stores return policy
It’s important to let your customers know how long they have to return a product. Generally speaking, 15-30 days is standard, although some businesses opt for 90 days. Either way, you won’t be doing yourself any favors by accepting returns beyond that time. Fail to disclose a time frame for returns and you’ll find customers trying to ship back items months, even years (not kidding), after they’ve been purchased. Needless to say, this is not a good thing for online store owners. Several large businesses have suffered losses due to open-ended return periods, to the point that most have introduced stricter rules.
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dcharleneworthy
Apr 30, 2022
In Problems while shopping online
Issues with online shopping have been increasing at a rapid rate. E-commerce marketplaces often charge hidden costs after the purchase is finalised by the consumer. Websites hide tax charges, additional shipping and handling charges from consumers till purchases are finalised. Websites also add an option for consumers to buy products of a particular amount to waive off the shipping charges, however, sellers add additional charges even on purchases worth more than the set amount. A consumer complaint can be filed in such case, with the help of a consumer protection lawyer.
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dcharleneworthy
Apr 30, 2022
In Problems while shopping online
There are lot of online shopping problems faced nowadays. Many consumers become victims to online payment issues. Even though there are several payment methods like Net Banking, Credit or Debit Card payments and even Cash-on-delivery, there are payment failures due to website’s server error, payment gateway error or issues with One Time Password (OTP). Technical glitches often deduct the payment from buyer’s account or card, but the website does not receive the payment. Consumers have to file a complaint with the website’s customer care to get a refund, but they have to wait for 10-15 days for any action to be taken. Consumers can also contact famous consumer court lawyers to take a legal action.
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dcharleneworthy
Apr 30, 2022
In Payment Gateway needed
A payment undergoes two main stages when transacted over a payment gateway: processing and the settlement. Processing implies approving the sale, and the process kicks off when the shopper inputs their payment details and clicks Buy. The payment information is encrypted by the payment gateway and sent to the payment processor. The payment processor contacts the issuing bank and requests an approval for the funds. The issuing bank replies with an approval or decline. The payment processor informs the merchant and the merchant’s bank of the response. If there is a one-step process using Sale, then the amount of the payment can be Settled If there is a two-step process using Authorization and Capture, The merchant will deliver the goods and inform the payment gateway The gateway will inform the payment processor with a similar request made for authorization The issuing bank will begin the transfer of funds that will be ready to be settled Settlement for an online payment implies getting paid, a process which can take several days. The bank will settle with the payment gateway, who in turn will settle the funds with the merchant.
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dcharleneworthy
Apr 30, 2022
In Payment Gateway needed
You may have heard both terms and even used them interchangeably, however, a payment processor is not the same thing as an online payment gateway, although they are both part of the broader category “payment solutions.” A payment processor moves the funds from source to destination, from the issuing bank to the merchant bank, transmitting all necessary data related to the credit or debit card used in the transaction. Payment processors are also used in traditional retail and they are the only service needed when the customer is shopping with a physical card in a physical store. In contrast to a payment processor, an online payment gateway also serves to authorize a transaction. It is indispensable in eCommerce transactions, when merchants may also need to accept other payment methods beyond cards.
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dcharleneworthy
Apr 30, 2022
In What is an online shopper
Just under half of all online shopping searches begin on a big marketplace such as Amazon. This doesn’t mean that the product will be available, or at the right price, but it is important to note that many people start their quest on this type of platform. 74% of Americans shop at large retailers with an online storefront — that is, they are making their purchases online directly from the business. These business are called omni-channel as they have an online and physical presence. 54% of Americans have purchased from ecommerce marketplace, 44% purchase from webstores and 36% at online retailers who sell a specific range of items. For businesses that have their goods for sale in multiple places online such as a marketplace, social media and a webstore, these are called multi-channel businesses. Obviously with the rise of online shopper confidence, people are happy to spend their money, but they spend it as it is convenient. It would be most profitable for a business to be both multi and omni channel.
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dcharleneworthy
Apr 30, 2022
In What is an online shopper
Shoppers are split on this one — half of shoppers would prefer to buy in store, and others would prefer to purchase online. Stores with an online component will do well with an online platform, but retailers should be aware that customers usually spend more money if they come into the store to purchase items. Offsetting postage and handling costs by asking customers to collect in store could help assist in more profits, especially if the customer makes impulse purchases on their way to the cash register when they pick up their item.
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dcharleneworthy
Apr 30, 2022
In What is an online shopper
When it comes to shopping online, men and women both use online shopping platforms at equal rates. Both genders spend more of their money at online retailers — traditional bricks and mortar stores which have invested their money in an online shopping platform. You might be surprised to know that men spend almost 30% more than women online.
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dcharleneworthy
Apr 30, 2022
In What is an online shopper
Everyone! Can you believe that only 4% of Americans haven’t shopped online? In fact, in the last month, 4 out of 5 people have made an online purchase. Just over half the population of the US prefer to shop online, and it’s easy to see why. The flexibility, accessibility and ease of use makes it appealing across the board.
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dcharleneworthy
Apr 29, 2022
In Stores return policy
Every return policy needs to cover a few points to help customers understand the limits and allowances your business places on returns. This is the "meat" of your return policy, as this information describes what you'll accept from customers, and how you'll refund them.
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dcharleneworthy
Apr 29, 2022
In Stores return policy
A return policy is a document that describes, in detail, your business's process and requirements for accepting returns. It also covers what customers should expect, and how they should go about initiating a return. Your return policy helps protect your business from inappropriate returns and credit card chargebacks that could cause financial loss, and provides a guideline that helps both you and your customers follow a consistent process. A great return policy is balanced to ensure your business isn't too disadvantaged by returns while keeping your customers as satisfied as possible.
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dcharleneworthy
Apr 29, 2022
In Problems while shopping online
Another problem faced in online shopping is issues with delivery and logistics. Products are often lost or damaged while in transit, and order tracking systems are unable to accurately locate the product. People choose the same-day. one-day or two-day delivery, paying extra money to get their product delivered. However, these products often do not get delivered within the stipulated time and consumers have to wait for days before they finally receive their product. Similar challenges are faced by consumers when it comes to returning the product. In such cases, The top consumer court lawyers can assist you in filing a complaint with the appropriate consumer court.
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dcharleneworthy
Apr 29, 2022
In Problems while shopping online
The most common problem faced by customers in online shopping is that there is no guarantee of a product’s quality. With most e-commerce websites acting as aggregators for sellers to sell their products, more fraudulent sellers are registering on these websites and selling low-quality or faux products in the name of original and branded products. Sub-par products are sold by these sellers to fool customers and increase their sales thus increasing problems of online shopping. Quality-checks are seldom performed on these products as the magnitude of online sales has increased, especially during online sale days. Sellers sometimes refuse to replace the faulty product or refund the consumer’s money, leaving the latter with a low-quality product and money down the drain. The best consumer court lawyers can help you in filing a complaint with the appropriate consumer court at district, state or national level.
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dcharleneworthy
Apr 29, 2022
In Payment Gateway needed
If you’re selling online, your interest in top payment gateways is a given, as this partner takes on multiple vital tasks during online transactions. Most online payment gateways handle: Payment methods processing. The payment details input by the user, the details on a credit card, for example, are processed and passed on by the gateway, much like a cash register would in a brick-and-mortar store setting. Sensitive data encryption. A payment gateway encrypts or encodes the identifying data submitted by the user, so they can be safely transmitted in the online space. Authorization request. In order to verify the validity of data, the payment gateway initiates a request to authorize the transaction. For example, if the shopper is using a card, the gateway takes them to the issuing bank’s 3D secure page. Capture or Fulfillment. If the gateway receives a positive response on authorization, it gets back to the eCommerce store with a positive response and allows the purchase to proceed to the next step. Sale. The sale combines authorization and capture into one single process. This is usually used when a transaction is fulfilled instantaneously, very similar to in-store POS payments.
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dcharleneworthy
Apr 29, 2022
In Payment Gateway needed
An online payment gateway is a third-party provider that allows a merchant to receive payments on their site. It is essentially the software that transmits the transaction information from the issuing bank to the acquiring bank, confirming whether the transaction is approved or declined.
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dcharleneworthy
Apr 28, 2022
In What Type of Shopper Are You?
You were getting 99% of your shopping done online. But today when you finally decided to go to the mall and walk into a store, you wished you had shopped online instead. What have you done? Now, you have the power to become an ingrained online shopper who can browse with confidence and find exactly what they need at the prices that fit their budget.
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dcharleneworthy
Apr 28, 2022
In What Type of Shopper Are You?
If you take a look around a brick-and-mortar store, it’s pretty easy to identify the different types of shoppers around you. There are the loyalists, as familiar to the salespeople at their favorite boutique as caffeine addicts are to their local café baristas; the impulse shoppers, who are lured into stores by a killer sale or a lovely window display and end up purchasing on a whim; and those on a mission, who march determined into a store with their game-face on and a singular purchase already plotted out and mapped.
What type of shopper are you content media
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dcharleneworthy
Apr 26, 2022
In Introductions
Welcome to the Introductions section! Please share something about you. It would be awesome to get to know each other and hopefully make a new friend or two! Where are you from? What brought you to this website? What are you hoping to learn or working on at the moment? Do you like coffee, tea or no hot drinks?
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dcharleneworthy
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